A rare win; the same old talking points. Saturday proved to be a historical day as Toronto FC came from behind to beat Columbus Crew 2-1 for their first home win in over a year. The same day, TFC President Kevin Payne continued to speak of new additions, without providing any concrete information.
In the revolving door that is Toronto FC, continuity has been the only thing the team has yet to try. To be a unit at the playing level would require continuity among the leadership – something the team has not contemplated having had more managers than years in existence. One of the few consistents with TFC is to blame the old management for players “that are not good enough”.
The blame game is a red herring. With over 100 players that o
f worn a Reds jersey over the past 7 years, the MLS is littered with examples of former TFC’s who “were not good enough” only to find success with better teams. This is the MLS after all where all teams are playing with the same rules and limited by the same salary cap of $2.8 million (plus designated players, DP juniors, allocation money, and whatever else the loopholes exist). A playing budget that is severely capped means that all MLS team’s will be hard pressed to pay for quality players at all positions – especially when you are competing with top soccer leagues (that MLS head Don Gardner alleges to want to compete with) who do not operate with a salary cap. There will always be roomed to improve in the team – but other MLS team’s have figured out how to work within the limits to field competitive teams.
There is method to the TFC madness. When you live by the old adage “When things go wrong, blame your predecessor”, you need a communication strategy to match. For TFC that means that constant suggestion of new players are on the way. The obvious inference is that it is not management, not the coaches and not even the team itself that is lousy – but they are just missing that certain je-ne-c’est-quoi that new blood will bring.
Good teams are built around a collective of players. It is extremely rare when one player comes in and suddenly everything clicks. Team’s need chemistry and synchronicity. Players need to know how each other think, what each other’s strengths, and where they are positioned. It is not by accident that Barca and Ajax rely on their academy to build a team and only bringing in new blood to shore up weaknesses. Constantly shipping out the “last guys” players and bringing in new faces does not allow that chemistry to gel.
The problem with TFC’s communication strategy in the Payne/Nelsen era is that you need to eventually have results – both on the field and off. It is interesting that TFC’s winner – only the third victory of this season – was scored by Andrew Wiedeman, a little used forward left over from the Mariner era. Just like the starting XI has been a rotating cast of players since opening day, rumours of who may be joining TFC has been a merry-go-round. Throughout March and April Argentinian Maximiliano Urruti was widely linked as TFC’s new DP. More recently names like Lucas Melanos and Diego Forlan have been tossed around.
Perhaps, it is just media speculation but these rumours must pass muster somewhere and TFC officials do nothing to quell rumours. Rather, they seem to want to perpetuate the rumours by v
ague references to new players, including DPs and DP juniors, on their way. This is purely a distraction from the deficiencies in the team. When you lose as much as TFC the focus will eventually turn to why the team is losing or the team will be ignored all together. Let’s face it, just as much as it sucks to read about another loss, it must equally suck to have to find new and interesting ways to describe another loss. Professional soccer is part of the entertainment business, and when the product sucks, attendance drops, beer sales drop, media interest drops – all this culminating in a hole in the owners pocketbook.
By perpetuating rumours of potential star signings, Payne, Nelsen et al are selling a vision of a better tomorrow. In a season where TFC again failed to live up to low expectations, this is all they can sell.









